What is Dobbin

Dobbin is an AI thinking partner for ambitious teams. It's designed to capture a company’s unique expertise and a founder's judgment, turning conversations and documents into a living knowledge asset that helps teams align and move faster.

The Challenge

Dobbin had the vision for a new category of AI partner. The risk wasn't a lack of ideas-it was the common pitfall of building a prototype that demos well but creates future technical debt. They needed to avoid creating a system that would break at scale.

To do it right, they needed an engineering partner who thinks like a founder, understands the trade-offs of a SaaS business, and could build a production-ready foundation from day one.

What Softlandia Did

Softlandia joined as a co-founding engineering partner, embedding a team with deep expertise in AI architecture, cloud-native engineering, and LLMs. We focused on turning the concept into a scalable AI-native business.

Our approach was grounded in our core principles: architecting a reliable, 'boring' system built for 10x growth, not just a demo; applying our SaaS fluency to make the right trade-offs for a venture-backed company; and executing with a founder's accountability-no black boxes.

"It's honestly the people. Esa is supersolid. If there's a problem, he's immediately on it. Antti is a machine. He is going line by line through what we've built and adding value all over the product. It's not just speed. Mikko is the person that adds enormous value just going deep on the models and the architecture. We miss him and his insights when he's not around."

 — Josh Liberson, CEO, Dobbin

The Outcome

The result is Dobbin -a production-ready, AI-native business built on an architectural foundation designed to last. This partnership demonstrates our value to the customer. We don't just consult SaaS companies; we build alongside them.

The project is proof of our promise: to deliver AI that scales and provides a continuous competitive advantage.

Why the Partnership Works

The collaboration works because of a shared culture of ownership and a focus on steady, drama-free progress. The blend of the US and Finnish teams created a unique dynamic focused on execution. "The solidness and steadiness of the team... it is a culture focused on getting things done," says Josh Liberson, CEO of Dobbin. "The Softlandia team has been incredible in that respect."

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